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Companies

MadSoft

MadSoft

Software development

Head of Design and Analytics Departments

november 2023 — february 2025 / 1 year 4 months

  • My responsibilities included: resource planning, strategic planning for each project, employee development through IDPs, PM consulting on task decomposition, and quick response to risks.
  • Built and led two cross-functional teams: a design team (5 people) and a business/system analytics team (2 people).
  • Implemented and managed efficiency metrics (KPIs): average task completion time for 3 complexity levels (-30%), task estimate mismatch rate (-50%), number of developer change requests, and satisfaction level with documentation and design.
  • Developed checklists and templates for common tasks, conducted a series of 1:1 sessions to teach estimation and address past mistakes — reducing estimation errors by half.
  • Increased internal client satisfaction with design and documentation through regular syncs, reviews, brainstorms, and updated formatting standards.
  • Reduced the number of task rejections after reviews by introducing personalized development plans (IDPs) for team members.
  • Oversaw ~6 tasks per month per employee, ensuring timely delivery and quality.
  • Built a custom Jira dashboard visualizing the design process across all projects — enabling quick change tracking and team response, reducing missed tasks under high load, and improving timeliness.

Head of Design Department

february 2023 — november 2023 / 10 months

  • Introduced a centralized design system that could be easily customized for each project, reducing average design and development time by 50% and minimizing design-to-dev discrepancies.
  • Cut average layout and spec preparation time by 50% and reduced UI bugs through unified templates and guidelines.
  • Implemented cross-review practice: designers reviewed each other’s work before final review — this lowered revision count by 40% and reduced recurring mistakes as team members became more aware of their errors.
  • Facilitated Team Canvas sessions to boost team cohesion and mutual understanding of personal values.
  • Optimized Jira workflow and created reusable task description templates.
  • Introduced designer grading, developed a competency matrix, and implemented individual development plans (IDPs) with monthly progress tracking.
  • Integrated Rive and Lottie animations into products, simplifying developers’ work.
  • Adopted the 'Figma-like' principle: developers use Figma layouts as a single source of truth for accurate rendering of blocks, components, and flows. On key projects, Figma served as the final documentation for the entire team.
  • According to 360° feedback, my key scores were: Leadership – 9.2/10, Mentorship – 9.3/10, Communication – 8.8/10, Strategic Thinking – 9.1/10, Decision-Making – 8.9/10, Adaptability – 9.0/10.

UX/UI Designer

april 2021 — january 2023 / 1 year 10 months

  • Designed over 10 corporate admin panels and web apps (ERP, CRM, construction monitoring, telephony).
  • Together with a developer, built a design system from scratch using design tokens and the Figma Tokens plugin: it covered both basic and project-specific components, reducing development time by 30%.
  • Set up funnels and goals, analyzed Yandex Metrica data and user sessions to test hypotheses and support design decisions, tracked metrics for key scenario performance.
  • Consulted developers on layout and occasionally wrote code.
  • Documented layouts and flows using annotations and the Catalog plugin for Figma.
  • Participated in layout code reviews to ensure visual accuracy and conducted design reviews after development.

Freelance

Language4Life

Language4Life

Language school, including french4life, etc.

Researcher

june 2025

  • Conducted 7 in-depth interviews to identify target audience needs and validate hypotheses for a new product.
  • Analyzed open market and competitor data to justify product decisions.
  • Presented results in a stand-up demo format using an interactive Figma Jam board.

Project Manager

february 2021 — september 2024 / 3 years 8 months

  • Assembled and led a team of developers and designers: sourced suitable specialists and delegated tasks.
  • Set up waterfall processes in Jira and Notion: assigned tasks, tracked progress, and controlled deadlines.
  • Created brand identity and launched a series of landing pages.

Designer

february 2021 — january 2024 / 3 years

  • Designed all school landing pages.
  • Improved retention and lead conversion through refined visuals, information presentation, and simple navigation logic.
  • Delivered layouts and specs to developers, conducted design reviews, consulted on animations, and wrote code for implementation.
  • Created animated logo intro in After Effects for video openings.

Head of Communication Design

february 2021 — march 2021 / 2 months

  • Oversaw branding, logo, and illustration development: collected briefs and organized sync calls with the illustrator and copywriter.
  • Ensured process transparency: parsed feedback and aligned on final assets during regular reviews.

Developer

occasionally

  • Migrated websites to new domains.
  • Built a custom email delivery service in PHP and switched mailing to Yandex SMTP with 100% deliverability.
  • Configured automatic deployment via GitHub Actions.
Bono

Bono

Creative agency

UX Designer

november 2023

  • Conducted a UX audit of 10 single-screen client landing pages in 1 week (~16 hours) using Attention Insight Heatmaps, Yandex Metrica, and manual walkthroughs of user scenarios.
  • Identified key issues: inconvenient registration field interactions, unclear CTA wording, confusion during SMS code input, and distracting visuals on the pages.
  • Developed practical recommendations for optimizing input forms (simplifying fields, improving readability), refining CTA texts, and visually focusing on the primary action.
  • Prepared detailed documentation for each landing page: structured common and specific issues, supported hypotheses with heatmap screenshots and usability principles.
  • Collaborated with the Bono manager to align on tasks and prepared materials so the client’s design and marketing teams could implement changes autonomously.
  • After implementing the recommendations, the client recorded an increase in initial registration conversions, more transitions to the form after CTA, and a higher completion rate.
  • Received positive feedback from the client team for the thoroughness of the report, which helped improve the user journey and empowered their team to dive deeper independently.
TipLichnosti.ru

TipLichnosti.ru

An online service for calculating personality types based on MBTI

Product Designer

september 2022 — november 2022 / 3 months

  • Led the design process: organized design workflows, assigned tasks, and held regular reviews.
  • Developed the portal’s information architecture and visual style, aligning business needs with the preferences of the CEO, logo designer, and illustrator.
  • Designed the homepage, test page (including progress-saving logic), and internal portal sections, and provided content and copywriting suggestions.
  • Prototyped the interface in Figma for CEO demos and rapid feedback.
  • Acted as a moderator between designers and the CEO: collected specific feedback, relayed it to the team, and ensured transparent communication at all stages.
  • Assembled UI components into a unified guideline to maintain design consistency.
  • Completed the entire scope of work within the set timeline and received positive feedback from the CEO for the well-thought-out test flow and resulting style.
Matrica Sudby (mobile app)

Matrica Sudby (mobile app)

An online service for calculating the Matrica Sudby

Product Designer

june 2022 — july 2022 / 2 months

  • Designed the loading screen, main screen, and profile sections, including interaction scenarios.
  • Worked out the information architecture and designed the core UI components for a cross-platform app (iOS/Android) in Figma, which were later expanded after my involvement.
  • One of the key tasks was to seamlessly adapt all essential web functionality into a mobile interface without overloading the user. To achieve this, I implemented a progressive disclosure strategy: broke the UI into logical stages and screens, displaying only the essential elements upon launch; advanced or rarely used functions were revealed only after primary actions or explicit user requests; added visual hints and progress indicators so users always knew their position and available options. This helped preserve screen compactness and reduce cognitive load.
  • Coordinated work with the developer and CEO: held regular design reviews and secured approval for key design decisions.
  • Completed the entire scope of work precisely on time — delivered everything needed for development handoff within two months.
  • Received positive feedback from the CEO for suggestions on improving the user journey and increasing user engagement.
Matrica Sudby

Matrica Sudby

An online service for calculating the Matrica Sudby

Product Designer

april 2021 — august 2021 / 5 months

  • Designed the user dashboard and website pages from scratch.
  • Worked in tandem with another designer and acted as a team lead — coordinated design tasks, conducted reviews, and supported decision-making.
  • Collaborated directly with the developer and the CEO to ensure effective communication and accurate implementation of design solutions.
UchisOnline.ru

UchisOnline.ru

An aggregator of online courses and schools

UX/UI Designer

june 2021 — september 2021 / 4 months

  • Migrated the existing design project from Adobe XD to Figma, optimizing the workflow and simplifying collaboration with the front-end developer.
  • Designed interfaces for the user account and the public-facing part of the website.
  • Regularly conducted design reviews after the development phase, ensuring quality and precise implementation of design solutions.

Mentor

ASAP Education

ASAP Education

Online IT education

UX/UI Design Mentor

july 2024 — july 2025 / 1 year 1 month

  • Led two training seasons (a total of 11 students, from beginners to junior level), combining group and one-on-one formats.
  • Designed and implemented an updated online training program focused on core skills and a confident start in the UX/UI design profession.
  • Initiated the shift from the traditional 'lecture + practice' format in a single session to a more student-friendly structure: video lectures with separate practice sessions.
  • Acted as a team lead during the course’s project stage: helped students solve real-world design tasks, gave regular feedback, supported process structuring and encouraged independent thinking.
  • Provided additional one-on-one consultations for students who needed deeper clarification — both on personal initiative based on observed progress and in response to student requests.
Women in Tech — Russia

Women in Tech — Russia

Non-profit public movement

UX/UI Design Mentor

november 2022 — february 2023 / 4 months

  • Worked one-on-one with mentees, developing personalized learning programs based on their goals and needs.
  • Conducted skill assessments, visualized current proficiency levels using a 'skills web', and provided tailored development recommendations.
  • Helped one of the mentees significantly improve the quality of interfaces in their current work tasks.
Coddy

Coddy

Programming school for kids

Web Design Instructor

september 2021 — july 2022 / 11 months

  • Developed and launched a training program on Figma and the basics of web design for students aged 12–16.
  • Led both group and individual sessions, helping each student complete their own projects.
  • Created teaching materials, checklists, and practical examples.

Stack

Design

  • Figma
  • Framer
  • Sketch
  • Photoshop
  • Blender

Development

  • HTML
  • CSS и Sass
  • JavaScript и TypeScript
  • React
  • Next.js
  • Framer Motion
  • Anime.js

Methodology

  • JTBD
  • User Story и USM
  • User Flow и CJM
  • Design Thinking
  • User-Centered Design
  • Double Diamond
  • Atomic Design и FSD
  • Lean UX
  • Leen Canvas
  • AARRR

No-Code

  • Webflow
  • Tilda

Other

  • Tokens Studio (Figma tokens)
  • Premier Pro
  • DaVinciResolve
  • Yandex Metric